Star Wars carded collectors were shocked, stunned and angry when Hasbro first announced months ago that they planned on doing away with all plastic packaging. The assumption was that action figure lines that rely on a plastic window for carded display purposes, like the Star Wars The Vintage Collection line, would be discontinued.
Luckily for Star Wars carded collectors, Hasbro clarified things while at San Diego Comic Con 2022:
Thank you for being a continued fan of Hasbro and its iconic brands. With more exciting reveals to come with this week’s San Diego Comic-Con, we wanted to reach out to share a little more information on Hasbro’s transition to plastic-free packaging.
At Hasbro, we have set a goal to eliminate virtually all plastic from new, single-use product packaging by the end of 2022. The company is currently on track to meet its industry-leading goal, reducing the use of virgin plastic by an estimated 19.5 million pounds annually.
What does this mean for products from fan-favorite Hasbro brands? You may have already noticed the transition to new plastic-free packaging within some kid-focused figures, and most 6-inch figures will transition to plastic-free packaging by early 2023. Today, we wanted to give you an early look at what to expect.
We’ve included a few examples here of what the new plastic-free packaging will look like across several brands. This includes an example of a Stormtrooper figure from the 2020 Star Wars: The Black Series line, as well as the G.I. JOE Classified Series Kamakura, Marvel Legends Series 6 Inch X-Men 90s Animated Series, and Marvel Legends Series Spider-Man Beyond Amazing: Iron Spider & Amazing Fantasy #15, all available now for order or pre-order. The Power Rangers Lightning Collection lines will reveal new plastic-free packaging in the coming weeks.
As part of the shift away from window boxes, you’ll see highly detailed artwork and exciting new imagery on each package featuring iconic characters and their figures inside. This includes new packaging art that will showcase the articulation and poseability of each figure.
Our goal does not include packaging for fan collectible products like 3.75″ action figures, where packaging is part of the product experience and typically retained intact for fan display and collections. Those lines include Star Wars Vintage and Retro, as well as other collectible brands such as Marvel Retro and the G.I. JOE Retro. In support of Hasbro’s lower carbon strategy and upcoming science-based targets, our fan collectible blister packaging will continue to be made with either plant-based or recycled PET content. Hasbro, with the support of its collaborators, is committed to doing what’s right for the future of the planet and looks forward to having its fans along for the journey.
Thank you again for the continued support!
Hasbro also announced a new plastic free look for The Black Series line while also mentioning that the upcoming 40th Anniversary Black Series collection for Return of the Jedi would continue to be faithful to the original Kenner cardbacks and windows.